Sunday, 7 August 2011

Achievement Unlocked: Find a Mac more commercialized than Apple's


If Mac and Me taught us nothing else it's that the moons of Saturn have a delicious and nutritious core of gooey sugar.
The film opens with one of the aliens digging a straw beyond the shallow mantle to tap a subsaturian reservoir of life giving fluids, but then disaster strikes! A probe from a nearby planet (Earth) accidentally hoovers up a family of the aliens.

Roll opening credits on what is considered to be one of the best good bad films of all time. 0% on rotten tomatoes. For real

What follows this opening sequence is 90 minutes of adverts stitched together with a loose assortment of plot points. McDonalds in particular get not only products, but references, scenes, events and corporate mascots in thick slabs. Skittles too get their product passed deliberately through shot at various points.Oh and Coca Cola proves to be the Terra equivalent of the Saturian moon's life fluids.

All of this is common criticism for Mac and Me and to be fair, it's fair. The product placement borders on parody at every turn and what's more is only done by the goodies. The baddies never once get near a Coke, a Big Mac or a bag of Skittles.

The closing scenes pre-empt Short Circuit 2 with the aliens being naturalised as citizens. A more cynical person than I might also point out that like many aliens in America these ones didn't bother to learn the language either. They then drive off onto the highway (presumably heading to the nearest benefit office...)

That in the end is Mac and Me's redeeming quality. It teaches kids the concept that no matter how different someone is to you, even if they look like a somewhat surprised asexual sex doll loosely based on Kojack, they may have inner qualities that make them wholesome and wonderful and beneficial. Mac and Me is the ageless tale of people coming together regardless of age, religion, creed or planet of origin to enjoy a refreshing Coke at the local McDonalds.

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